This year's Web Marketing Association's WebAward winners were announced this week, and can be seen, if you have the patience, via a surprisingly user-unfriendly awards site. I've listed all the best-of-industry winners below. Overall winner was agency Arc Worldwide for their work on the potentially unglamorous Behr Paints, who now provide some really useful functionality on their site. Why would you go to a paint manufacturer's site? To do exactly the kind of stuff Behr has made possible: to get inspired, to create and try out colors, and to get expert advice on your project. Behr is not advertising its products; it is providing a custom service.
The overall "Top Agency 2004" award went to Arnold Worldwide who won thirteen WebAwards this year.
The award winners tend to be heavy on gratuitous Flash intros, but collectively they are a good window into the state of marketing online across many industries.
Of particular interest:
Hass MS&L
Best Education Website
GMability Education
GMability.com/education
Vérité, Inc.
Best Marketing Website
Symantec Client Security 2.0 Channel Launch Kit symantecclientsecurity.verite.com
Redhead Interactive
Best Consulting Website
Synthesis
www.synthesisusa.com
Best Design Website
Gigapixel Creative, Inc.
www.gigapixelcreative.com
Schwabe, Williamson & Wyatt
Best Professional Services Website
Schwabe, Williamson & Wyatt Website
www.schwabe.com
PixelMEDIA, Inc.
Best Retail Website
ECCO USA, Inc Web Site
www.buyecco.com/
The complete "Best of Industry" awards were:
Cisco Corporate PR
Best Public Relations Website
News@Cisco: Innovating Cisco's Corporate Press Room
newsroom.cisco.com
Standard & Poor's
Best Institutional Services Website
Standard & Poor's
www.standardandpoors.com
Batiz.com, Inc.
Best Government Website
Drive Clean
www.driveclean.ca.gov
Gigapixel Creative, Inc.
Best Design Website
Gigapixel Creative, Inc.
www.gigapixelcreative.com
Impact Interactions
Best International Business Website
SAP Community
http://www.sap.com/community
webfact gmbH
Best Broadcasting Website
Endemol Corporate website
www.endemol.de
Redhead Interactive
Best Consulting Website
Synthesis
www.synthesisusa.com
Imirage, Inc
Best Credit Union Website
APCI Federal Credit Union
www.apcifcu.com
MarketSource, Inc
Best Construction Website
Four Seasons Consumer Web Site and Franchise Portal
fourseasonssunrooms.com
Fusion PR
Best Directory or Search Engine Website
www.scirus.com
Hill and Knowlton
Best Computer: Retailer Website
hpshopping.com
hpshopping.com
NetSuccess
Best Restaurant Website
Mercy Wine Bar
http://www.mercywinebar.com/
The Tuesday Group, Inc.
Best B2B Website
Universal Studios Consumer Products Group
http://cpgcreative.universalstudios.com/
Schwabe, Williamson & Wyatt
Best Professional Services Website
Schwabe, Williamson & Wyatt Website
www.schwabe.com
Liggett-Stashower
Best Home Building Website
Crane Performance Siding Web Site
cranesiding.com
Roche Diagnostics
Best Health Care Website
Diabetes Assistant
https://www.diabetesassistant.com/index.asp
Strong Financial
Best Brokerage Website
Strong Financial
www.strong.com
Arnold Worldwide
Best Events Website
Pods Unite
Currently not available
Change
Best Advocacy Website
Register and Vote 2004
http://www.registerandvote2004.org
Gerard Konars
Best Small Business Website
Bridal and Formal, Inc. Website
bridalandformalinc.com
Zugara
Best Game Site Website
SOCOM II: U.S. Navy SEALs
socom2.playstation.com
Zugara
Best Sports Website
RBK Sound and Rhythm
www.reebok.com/x/us/rbk/features/alleyes/
Ogilvy Public Relations Worldwide
Best Intranet Website
DHL Merger Intranet
http://65.210.133.214/default.asp
Diamond of California
Best Food Industry Website
Emerald of California Website
www.emeraldnuts.com
Saturno Design LLC
Best Legal Website
Pierce Atwood - Attorneys at Law
www.pierceatwood.com
Brody PR
Best Real Estate Website
RealEstateJournal.com, The Wall Street Journal’s guide to property
RealEstateJournal.com
Moving Minds, LLC
Best Financial Services Website
Trancentrix
www.trancentrix.com
Verio
Best Internet Service Provider Website
Verio Global IP Solutions
http://www.verio.com
Cramer-Krasselt
Best Airline Website
AirTran Airways - E-Annual 2003
http://airtran.com/aboutus/ads/annual/2003/eannual.html
PriceWeber
Best Beverage Website
Early Times
earlytimes.com
Organic, Inc.
Best Telecommunication Website
Sprint PCS Ready Link site
ready.sprint.com/
WeightWatchers.com, Inc.
Best Online Community Website
WeightWatchers.com
www.weightwatchers.com
Kel Geddes Management Ltd
Best Catalog Website
The Anne Geddes Baby Clothing Collection Website
www.annegeddesbaby.com
VSA Partners, Inc.
Best Investor Relations Website
Ameritrade Holding Corporation Web Site
www.amtd.com
BGT Partners - Miami
Best Leisure Website
seabourn.com/Theater/Experience_Online.asp
Allied Capital Corporation
Best Investment Website
Allied Capital Corporation
www.alliedcapital.com
Aesention, Inc.
Best Associations Website
Wisconsin Manufacturers and Commerce
www.wmc.org
Vérité, Inc.
Best Marketing Website
Symantec Client Security 2.0 Channel Launch Kit
symantecclientsecurity.verite.com
bbdigital (Blattner Brunner)
Best Mutual Fund Website
HighMark Funds Website
www.highmarkfunds.com
Mediapulse
Best Publishing Website
New Homes Guide Website
www.newhomesguide.com
Hass MS&L
Best Education Website
GMability Education
GMability.com/education
ISL Consutling
Best Toy & Hobby Website
Chevron Cars
www.chevroncars.com
BURST! Media
Best Newspaper Website
Christian Science Monitor
www.csmonitor.com
PhotoMission
Best Faith-based Website
A Worldwide Community of Christian Photographers
www.photomission.com
PixelMEDIA, Inc.
Best Retail Website
ECCO USA, Inc Web Site
www.buyecco.com/
Bent Media
Best Consumer Goods Website
TABASCO® PepperFest®
www.TABASCO.com
Mach18
Best Music Website
Sting: Public & Pay Member Site
www.sting.com/main.html
Blitz Digital Studios
Best Entertainment Website
The Star Wars Galaxies: An Empire Divded Website
www.livethesaga.com
I.T. UNITED Corporation
Best Non-Profit Website
WWF Children of the Earth
http://www.wwfchina.org/kids
Conselleria de Turismo - Generalitat Valenciana
Best Regional Website
Official tourism site of the Land of Valencia
www.comunitatvalenciana.com
Ion Global Limited
Best Bank Website
HSBC Card Services HK
www.hsbc.com.hk/hk/personal/card/default.htm
Macquarium, Inc.
Best Other Website
The Home Depot Nursery Certification Program
garden.macquarium.com
i-FRONTIER
Best Medical Website
ACCU-CHEK Web Site
http://www.accu-chek.com
Leopard
Best Application Service Provider Website
Leopard em Web site
www.leopardem.com
Stellent, Inc.
Best Biotechnology Website
Genzyme Web Initiative
http://www.genzyme.com
Azavar Technologies
Best Diversified Business Website
CFC Corporate Website
www.cfcintl.com
Weber Shandwick Web Relations
Best Military Website
V2C2 Electronic Press Kit (EPK)
http://www.udlp.com/media/V2C2_press_kit/v2c2.html
The Weather Channel
Best General Interest Website
weather.com
www.weather.com
Idea Integration
Best Employment Website
Aegis Therapies
www.aegistherapies.com
Bridge Worldwide
Best E-Zine Website
Health Expressions
www.healthexpressions.com
Hanon McKendry/The Brand Consultants
Best Advertising Website
Lake Effect Website
www.hanon-mckendry.com
Nurun Inc.
Best Manufacturing Website
BRP Corporate/Brand Web Ecosystem
http://www.brp.com
Bailey Lauerman
Best Energy Website
Abengoa Bioenergy
www.abengoabioenergy.com
GraficaGroup
Best Insurance Website
Horizon Blue Cross Blue Shield of New Jersey Website
www.horizonblue.com
CNET News.com
Best News Website
CNET News.com
www.news.com
Peppers & Rogers Group
Best Media Website
Peppers & Rogers Group
www.1to1.com
First Marketing
Best Email Website
Mediacom e-news
www.netletter.net/webentry/campaignflow
Arc Worldwide
Best of Show, Best Interactive Services Website
Behr Paint
www.behr.com/behrx/
Quicksilver Associates
Best Travel Website
Seabourn Cruise Line
www.seabourn.com
Zipatoni
Best Family Website
Bring Elsie Home
www.bringelsiehome.com/adoptacow/
2Advanced Studios, LLC
Best Movie Website
Exorcist The Beginning
http://exorcistthebeginning.warnerbros.com
Wind River
Best Computer: Software Website
Wind River
www.windriver.com
Interactive Sites
Best Hotel and Lodging Website
The New York Palace Web Site
www.newyorkpalace.com
Hill & Knowlton for HP
Best Computer: Hardware Website
HP.com
www.hp.com
Onlinefocus, Inc.
Best Transportation Website
FedEx Identity
www.fedexidentity.com
eSiteful Corporation
Best Magazine Website
Saudi Aramco World
www.saudiaramcoworld.com
eSiteful Corporation
Best School Website
Plano Independent School District
www.pisd.edu
live365
Best Radio Website
Live365 Internet Radio
www.live365.com
The Harrington Group
Best Portal Website
Cancer.com
www.cancer.com
EYE and MIND Studio
Best Arts Website
EYE and MIND Studio Website
www.eyeandmindstudio.com
Visual Arts Press, Ltd.
Best University Website
School of Visual Arts Website
http://www.schoolofvisualarts.edu/
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